Vodacom unveils ‘goods’ under ‘Silent adverts’

THATO RAMAFU

Maseru -Vodacom Lesotho has finally ended the country’s suspense over what many considered ‘Silent Adverts’. Yesterday the telecom giant officially revealed what the exciting Play and Win everyday campaign is all about. The campaign is a competition that offers Vodacom pre-paid, hybrid And post-paid subscribers the opportunity to participate by playing to win various rewards namely the daily Voice and data bundles, weekly travel vouchers, smartphones, daily shopping vouchers, weekly M-pesa cash prizes and monthly grand cash prizes.

Vodacom’s Brand and Marketing Manager Mpho Brown, said this is their way of giving back to their people and finding new ways to bring cheer this festive, at the same time demonstrating the wonderful fortunes that Vodacom subscribers can get just by using products and services, particularly data and voice bundles as well as M-pesa pay bill services. “The reward budget sums up to M1 million in prizes and to drive POSITIVE perception of value for money and brand loyalty and love for the brand.

“Vodacom summer campaign marks the start of the festive season which is a time of joy and celebration; and more importantly shopping and gifting among family. It also presents an opportunity to give back to our loyal customers. This year is not only about giving voice and data prizes but have also partnered with some of the major retailers in and around Lesotho,” said Brown.

Being a part of this enchanting challenge only requires subscribers to buy voice or data bundle for as little as 5 Maloti or more through USSD/MyVodacom App/M-pesa or pay a bill via M-pesa for 20 Maloti or more to qualify for a free play & stand a chance to win a guaranteed prize. The prizes and plays expire daily and the exciting part is that there are no limited number of times a subscriber can play, Brown added.

How to play; one simply has to dial *777# select option 1 to opt-in. 2. An sms will be sent for opt-in confirmation. 3. A subscriber then purchases a bundle (USSD, M-pesa or VCL App for M5+ OR pay bill with M-pesa for M20+ for a free play to be allocated. 4. Simply put; to play: Subscribers simply need to dial *777# and select
A. 1 to play. B. 2 play for M1.00. c. 3 to view available plays. d. 4 view prizes won. e. 5 to opt-out.

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