MASERU – First National Bank (FNB) Lesotho on Wednesday this week launched a new brand communication campaign, #TheChangeables, in a move that seeks to celebrate Basotho who take challenges in their stride transforming obstacles into opportunities while at the same time embracing change as way of building a better future for themselves and others.
The new campaign continues to deliver on the bank’s well established brand purpose of helpfulness. FNB’s Chief Executive Officer (CEO), Delekazi Mokebe, said in her remarks during the official launch that the new campaign means they support people who embrace change, despite the notable impact of the Covid-19 pandemic.
“It is a big day today, and we are saying to our customers we should all embrace change if we want to see changes in our lives. Covid-19 impacted us negatively, but we kept going on and today’s event is an indication that we support people who embrace change. We are the #TheChangeables and we support #TheChangeables,” Mrs Mokebe said.
The year 2020, according to the bank, indicated to everyone that there really is no need to fear change. At the same time, she indicated that people should embrace it as an extremely positive force in their lives.
The campaign, the bank said, not only celebrates the willingness and courage of change agents to do exactly that but it also asserts FNB’s total commitment to supporting all the agents of change through its platform-based solutions as a trusted enabler of change and the preferred bank of #TheChangeables.
“FNB Lesotho believes that change is inevitable, and we believe in you as our customer and in your potential to embrace change. We support all Basotho who are re-inventing themselves, from street vendors selling fruits to businesses that sell via their online platforms,” FNBL Head of Marketing and Communications, ’Masakoane Marakabei, said during the same event.
The company, she said, believes a little change can make a huge difference, adding that the Covid-19 pandemic challenged them in many ways.
“We have had to adopt and ensure that our solutions are tailored to our customers’ context, and together with our customer-centric solutions, we can confidently say that we are the bank of #TheChangeables,” Marakabei said.