MASERU – Public Eye newspaper is the second most admired media brand in Lesotho, according to rankings in the inaugural Africa’s Best Brands 2021 Awards’ national edition of the Top 100 Most Admired Brands in Africa hosted virtually this week by Brand Africa and Lesotho’s Tangerine Co.
Tangerine Co. Africa with Brand Africa presented Africa’s Top 100 Brands, with Lesotho making its first appearance this year, on May 25. Topping the list of the most admired brands in the media sector is Moafrika FM, while Afrika Media Holdings’ Lesotho Times came on No 3; followed by People’s Choice FM, Lesotho Television, Molisa-ea-Molemo Radio Station, Mamello Radio Station, Mafeteng Community Station and government-owned Radio Lesotho and the Ultimate FM in that order.
Thebe Ikalafeng, founder and chairman Brand Africa, said at the event that given its impact on lives and livelihoods, this year’s Brand Africa survey explored brands which were perceived to have been helpful during the COVID-19 pandemic.
“South Africa’s Vodacom, Zimbabwe’s Econet, and Lesotho’s Alliance Insurance, South Africa’s Shoprite and Lesotho’s MGC are the Top 5 brands perceived to have been helpful in Lesotho during the pandemic,” said.