Vodacom launches Mum & Baby service

Mabeleme Mokete

Maseru – Vodacom Lesotho has announced that it is rolling out, Mum & Baby, a maternal health services programme across the country from this month. Vodacom has indicated that they have collaborated with Mondia, a leading e-commerce company dedicated to connecting, digitising and monetising mobile consumers, to create Mum & Baby’s tailored content that comes in form of videos, expert articles and information-sharing SMS messages.

The service also includes a rewards component through which subscribers can earn vouchers, music and lullabies. The service is in both Sesotho and English.  Vodacom’s EHOD: Consumer Business and Customer, Tsepo Thabisi, said the Mum & Baby service is a flagship health and wellness brand that focuses on motherhood and will contribute to their vision of building communities, bringing health solutions to more lives and promoting good health outcomes.

“The value of this partnership is now more critical than ever, with Lesotho’s infant mortality rate which is one of the highest in the world, having been exacerbated by the Covid-19 pandemic resulting in people avoiding medical services for fear of exposure to the virus.

“As a result, initiatives that put the power of good health directly in people’s hands remain immeasurably important. Mum & Baby provides a free, convenient way of accessing instant, expert advice where it is most needed,” Mondia CEO, Dr Amadeo Rahmann, said.

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