LTDC’s “Tourism and Peace’ spotlights herdboys

’MAKERESEMESE LETUKA

MOKHOTLONG – In an awe-inspiring setting at the Sani Pass, perched at 2,874 metres above sea level, the Lesotho Tourism Development Corporation (LTDC) celebrated World Tourism Day 2024 in a unique and meaningful way. This year’s theme, “Tourism and Peace,” was brought to life by an initiative that connected the often-overlooked herd boys of the Mokhotlong district with the global tourism industry, forging a bridge between tradition and modernity.

On September 27, in collaboration with stakeholders like the Southern Drakensburg Community Tourism Organisation (SDCTO), the Lesotho Highland Development Authority (LHDA), and local tourism operators, LTDC hosted an event to empower about 220 herd boys. These young men, known for their resilient lifestyles in the highlands, were gifted grey blankets and balaclavas – not just as tokens of goodwill, but as symbols of inclusion.

LTDC’s goal was clear: transform these herd boys into tourism ambassadors, thereby linking them to the country’s growing tourism value chain. Tourism, as emphasised by this year’s World Tourism Day, plays a crucial role in promoting peace and fostering cross-cultural understanding. It is not only an economic engine but also a tool for creating a more inclusive and harmonious world.  LTDC’s Chief Executive Officer, Molupe Pheko explained the significance of tourism in conflict resolution and peacebuilding.

“The more people travel, the more they experience diverse cultures, which leads to greater tolerance and understanding,” he said. Pheko highlighted the importance of integrating the herd boys into Lesotho’s tourism strategy. Often the first point of contact for tourists exploring the rugged landscapes of the Drakensberg, these herd boys have the potential to shape visitors’ experiences positively. “We need to foster good relations with our herd boys. They need to understand the value of helping tourists and ensuring their safety. When tourists feel welcomed and secure, it enhances our country’s reputation as a peaceful destination,” he said.

On behalf of the Ministry of Tourism, ‘Mabolaoana Selinyane emphasised the significant impact of the tourism sector on both the country and the global economy, highlighting its role in creating millions of jobs. She noted that tourism supports local businesses and encourages investment in community infrastructure.

“Tourism can lead to improved facilities and services in local areas, benefiting both visitors and residents. This development enhances the quality of life for local communities,” Selinyane said. For the herd boys, this initiative marks the beginning of a new journey. One of the young recipients, Makebisa Mabetha, shared his gratitude for the LTDC’s gesture.  “We are very grateful for these blankets and hats, especially because we often face extreme cold weather. The knowledge we gained today will help us treat tourists with respect, guide them when needed, and make them feel at home,” Mabetha said, acknowledging the importance of the training they received.

The challenges of language barriers and limited interaction with outsiders have historically hindered the herd boys from fully engaging with the tourism industry. However, with this newfound knowledge and support, they are now better equipped to be ambassadors for Lesotho’s natural beauty and cultural heritage. This initiative not only improves their livelihoods but also strengthens their communities by integrating them into the wider economy.

Sani Pass, often referred to as the roof of Southern Africa, is a vital entry point for tourists entering Lesotho.

Famous for its rugged terrain and breath-taking vistas, it is home to the renowned Sani Mountain Lodge, which boasts the highest pub in Africa.

Every year, thousands of travellers brave the challenging road to marvel at the majestic scenery, enjoy traditional performances from the local herd boys, and immerse themselves in the authentic way of life of the villagers.

Tourism at Sani Pass has become a lifeline for the local economy, with visitors leaving behind a “financial footprint” that benefits the entire community. Local artisans sell handcrafted artifacts, while tourists savor traditional cuisine and enjoy cultural performances. As Pheko pointed out, tourism not only supports the national economy but also enhances the quality of life for the communities involved, bringing development to rural areas that might otherwise be left behind.

World Tourism Day, first celebrated in 1980 to mark the adoption of the UNWTO Statutes, has become an annual event that shines a spotlight on the importance of tourism in fostering global cooperation and peace. Each year, the UNWTO selects a theme that reflects the role of tourism in addressing pressing global challenges. This year’s theme, “Tourism and Peace,” resonates deeply in a world where cultural exchange and understanding are more crucial than ever.

For Lesotho, tourism has been a key sector in the country’s National Strategic Development Plan II (NSDP II), contributing to job creation and economic growth. As the country commemorates 200 years since the founding of the Basotho nation, the ethos of peace, established by King Moshoeshoe I, remains a guiding principle in all aspects of national development, including tourism.

LTDC has been instrumental in positioning Lesotho as a top tourism destination both locally and internationally since its establishment in 2002. This year’s celebration of World Tourism Day not only underscores the economic significance of tourism but also highlights its potential to foster peace, understanding, and cooperation across borders.