Doxa N Kabod dresses local A-listers

’MAKERESEMESE LETUKA

MASERU – Doxa N Kabod, a local apparel and clothing store, has partnered with a paragon of modelling Tšepang Teba in their current campaign. Doxa N Kabod decided to team up with Tšepang to help boost and promote local modelling talent, while at the same time creating awareness of their brand to the public, which will include mounting billboards on the streets at particular points to capture the attention of their potential clients.

“This initiative is set to increase our market reach while at the same time recognising the local talent of our models and motivating them; it is also outcompeting our competitors by trying a new marketing strategy. We do not just want our advertising efforts to be seen online; we want to showcase our brand using local models,” says Doxa N Kabod CEO Lefa Khanare. Expressing gratitude Tšepang told Life&Style: “I am excited and honoured to be featured in this campaign because it is probably the first time that the brand has created a campaign that covers billboards. As a local model it is a touch down because it shows that brands recognise local models.”

“I hope this campaign will help solidify my ties with the Doxa N Kabod brand moving forward and I also hope it lasts for a longer time.” Twenty-seven-year-old Tšepang who is a medical laboratory scientist wants to dominate the entertainment industry, not just as a model but also as a prominent presenter in the country. Although Tšepang’s career as model only started in 2018, he is already making waves in the industry.

He walked in the Fairways Plaza End-of-season Fashion Show where he was a runway model for Markhams, Total Sports, Sport Scene, Exact and City Fabrix. In December, he represented Lesotho in the King of Globe International 2020 which was hosted in Bangkok, Thailand, where he secured the first place and came with the title of King of Globe International 2020.

In 2021 Tšepang was a Red-Carpet presenter at the Face of Lesotho 2021 Pageant and launched the Front Row Lesotho TV show sponsored by Pere DSTV at Pioneer Mall in Maseru. While he was a backstage presenter at the Miss Lesotho 2021 Pageant, he also took up an MC appearance at the Miss EcoTourism Lesotho 2021. He was the red carpet presenter at the 2022 Face of Lesotho, recently.

Founded in 2017, Doxa N Kabod, is a formal wear retailer specializing in suits, shoes, shirts, watches, polo necks and other accessories, strollers, baby cots, carriers and bottle warmers. They have worked with several companies that include the Lesotho National Broadcasting Services providing wardrobes for their presenters and dressed over 250 weddings and several other high profile candidates.