Ministry expands small business support

‘MAKERESEMESE LETUKA

MASERU – A fun walk campaign aimed at creating awareness and sensitising small business owners on marketing their products will be held in Litšoeneng, Mohale’s hoek.

Backed by the Ministry of Small Business and Cooperatives, the walk that will commence at Litšoeneng to the Mohale’s hoek town, is part of a major campaign that be held on February 28 at the Mohale’s hoek Pitso House.

“As soon a new market to sell produce will be constructed in Litšoeneng in the course of this year, we urge each and everyone who is a small business owner to come with their products to display on this event,” said Moshoeshoe Mokere, Marketing Manager in the ministry.

He continued that this will be an initiative to market their products and get to interact with other entrepreneurs and” said Mokere.

This effort comes in the wake of a misunderstanding on the part of the small business owners on which ministry, between the Ministry of Agriculture and the Ministry of Small Business, was mandated to issue them business licences and which kind of services they will receive.

“We are expecting business people from across its broad spectrum, vegetable producers, those that bottle still water and beverages, cosmetic products as well as consultants in the sector,” said Mokere.

Litšoeneng has been earmarked for the construction of the market because of its suitable environment for marketing activities intended, according to the ministry.

The targeted districts in this campaign are Qacha’s nek, Quthing, Mohale’s hoek and Mafeteng.