Mafatle M200k richer from BASO200 campaign
MPHO RAMOLULA
MASERU – Ntsie Mafatle from Lithabaneng, in Maseru, is a rich man, thanks to Econet BASO200 campaign that officially unveiling him as the second major cash prize winner at Sefika Complex in Maseru last Friday. The M200 000 prize tag is the second win since Econet
launched its ‘Baso200’ campaign in November last year to celebrate Lesotho’s 200th anniversary year for independence.
The campaign served as a multifaceted celebration, rewarding existing Econet customers with a range of exciting prizes while simultaneously attracting new subscribers with a compelling value-added offers.
The initiative aimed at solidifying Econet’s position as a leading telecom provider in Lesotho by demonstrating its commitment to both customer appreciation and market expansion.
The campaigns success was built on a foundation of significant prize giveaways and competitive pricing strategies aimed at enhancing the overall customer experience and boosting brand loyalty.
The campaigns impact resonated throughout Lesotho, highlighted by notable success stories such as Mafatle’s win. Mafatle’s prize exemplifies the transformative potential of the Baso200 campaign, not only illustrating the significant rewards offered but also underscoring the positive influence of the initiative on the lives of individual customers.
The campaign’s success ultimately contributed to Econet Telecom Lesotho’s broader strategic goals of increasing market share and strengthening its relationship with the people of Lesotho, making it a noteworthy milestone in the company’s history and a significant part of Lesotho’s bicentennial celebrations.
Acting General Manager, Marketing Communications and Customers Experiences, Ketja Nhlapho, expressed his excitement for the latest winner and highlighted the ongoing success of the Baso200 campaign.
“We are thrilled to celebrate Mr Ntsie Mafatle as the second recipient of the M200 000 grand prize. This campaign has already seen close to M900 000 cash prizes alone won by our valued Econet customers since its launch. This is a true testament to our commitment to rewarding loyalty and transforming lives,” said Nhlapho.
He further encouraged Econet subscribers to continue participating to increase their chances of winning.
“We have amazing prizes up for grabs before the campaign concludes in March. There is M2 000 in a daily prize, M 10 000 cash or a smartphone in a weekly prize, the final M200 000 monthly prize, appreciation prize is symbolic to Basotho, and the ultimate grand prize, a brand new Toyota GD6.”
“To participate, new Econet subscribers only need to buy Nalane bundles from a minimum of M10 to unlock 200 local seconds, 200 ETL daily minutes and 11.3GB of data. These campaign data benefits are valid for 200 minutes, while the calling benefits are valid for a day.
Once unlocked, subscribers qualify for daily, weekly or monthly draws based on more bundles purchased,” explained Nhlapho.
He added: “Through location based activities, Econet has traveled across the country taking the Baso200 campaign to communities to ensure that every Mosotho can participate. This on the ground engagement is complemented by virtual activations, leveraging technology to ensure everyone, regardless of their location has access to this opportunity.”
By the end of the campaign, at least 3 000 Basotho will have directly benefited, making the Baso200 a truly inclusive and life changing initiative.
Expressing his overwhelming joy, Mafatle shared his excitement: “When I received a call that I had won M200 000 through Econet’s Baso200 campaign, I could hardly believe it. It felt like a dream. This win means everything to me and my family, it will help us achieve things we never thought are possible.
To anyone who is hearing about this campaign for the first time, trust me, this is real. If you are an Econet subscriber, don’t hesitate to participate. You could be the next lucky winner.”
In an interview he had with Public Eye following his win, Mafatle said his humble character belied his incredible fortune.
When asked about the message he had for both Econet and the people of Lesotho, Mafatle simply said, “this is true and real, fortune favours the bold.”
He went on to praise Econet’s contribution to the country’s economy, specifically highlighting the company’s efforts to support the growth of small businesses like his own.
“I can see the work Econet is doing,” he said. “They are really putting their hand to help.”
Regarding his plans for the prize money, Mafatle, a herbalist specializing in indigenous plants, expressed his intention to reinvest it fully into expanding his enterprise.
“I am going to use this money to make my business grow,’ he explained.
“I would advise them to purchase an Econet sim card, buy Nalane bundles and they might be lucky winners too.”
The Econet’s Public Relations Officer, Retšelisitsoe Nkhahle, speaking to the broader impact of the Baso200 campaign, emphasized its role beyond simply awarding prizes.
“Our goal is to stimulate economic activity and empower individuals within the community. Mafatle’s success story perfectly embodies this,” he said.
Adding a local perspective, Libakiso Ramohai, a small business owner in that area, stated “the Baso200 campaign is giving everyone hope. It shows that hard work pays off, and it creates a buzz within the community. We see others succeeding, and inspires us to participate more actively in the economy.”
The energy at the event she said, truly reflected the sense of community involvement the campaign has fostered.
Ramohai appreciated that the company continues to expand its network and enhance digital services, constantly improving connectivity and providing more opportunities for individuals and businesses.
The Baso200 campaign is a significant part of that commitment, a testament to the value Econet places on the local empowerment and the remarkable results it can achieve.
As Ntsie Mafatle’s story shows, the impact extends far beyond the prize money, shaping futures and boosting the local economy.
