Coca Cola Beverages Lesotho starts operating

MAMELLO SEBATANE

Maseru – Maloti Mountain Brewery’s (MMB) has acquired rights in Coca-Cola Beverages Africa (CCBA)’s soft drinks business. 

The now newly formed entity is called Coca-Cola Beverages Lesotho (CCBL). Other stakeholders in this venture are the Ministry of Finance and the Lesotho National Development Corporation (LNDC).

CCBL will operate secondary to and under the management and control of CCBA. The deal was signed on October 6, 2020 but the entity only started distribution of Coca-Cola products within the country three days ago.

“Lesotho customers will benefit from being part of a consolidated, successful Coca-Cola system that spans 13 other markets on the continent, creating new opportunities for everyone across the value chain…we will also be able to respond to consumer demands more quickly,” said Ts`epo Maketela, country manager of CCBL.